WebsiteS
&
e-COMMERCE
fOR aUTOMOTIVE bUSINESSes

Whether you're a detailing shop, wrap studio, body shop, performance shop, or a parts manufacturer competition in your industry is more intense than ever before. So, how do you stand out? Why should customers pick your business or product? How can they find you if you're a new business?

Thats where we can help. An effectively designed and well optimized website can be your biggest marketing asset! Your website should deliver the same level of experience your business provides customers in person. If it doesn't - you're losing a ton of sales to your competition.

Automotive Website Pricing

small & Medium websites

Appropriate if you just need to get your business online and looking professional with the bare bones. Typically, these require little to no custom programming or integrations with other software. Sites like this usually only have several pages like home, services, contact us, about us, and our work. If you've been in business for some time, have lots of work already, and just want to look professional online this solution is probably the one for you.

Pricing from: $2,500 CAD

Most Small & Medium Websites Include:

Basic Local SEO (Search Engine Optimization)
Annual Audit
Google My Business Setup

Large & content focused websites

Appropriate if you're looking to make an impact in a highly competitive local market. Websites that fall into this category usually need to do some specific things for the business, or present a lot of content for organic reach on Google. If you're launching a new business or looking to gain traction online as fast as possible this solution is likely appropriate for you.

Pricing from: $4,500 CAD

Most Large & Content Focused Websites Include:

Advance local SEO
Monthly Analytics & Reporting
Annual Audit
Local Competitor Analysis
Google My Business Setup & Management

Scalable E-commerce

Is your business looking to make an impact online in an automotive marketplace? Starting to ship parts? Wheels and tires? Then a custom built Shopify or WordPress solution is the plan for you. Typically, these sites are quite large with lots of product categories, integrations with outside software, and content management systems. Pricing for websites like this are heavily dependant on what your businesses needs are, how quickly you need to launch, and how complex outside integrations and custom code become.

Pricing from: $7,500 CAD

Most Scalable E-Commerce Websites Include:

Complex Market SEO
Staff Training
Monthly Analytics Reporting
Competitor Analysis
Annual Audit
Google Integrations

Simple E-commerce

Just starting out in E-commerce? Only have a small line of simple products to sell? A basic Shopify can provide you with the online reach you need to start selling. Websites like this only have a few pages or product categories, and generally don't need to be integrated with any outside software or custom code.

Pricing from: $3,000 CAD

Most Simple E-Commerce Sites Include:

Basic Market SEO
Single Training Session
Annual Audit

Free website Audit

The ESSENTIALS FOR
AUTOMOTIVE WEB DESIGN

Mobile Responsive Experiences

How do most of your customers find your business? It's more likely than ever that they're reaching your business on a mobile device. So, what is a mobile responsive design? It's a design that creates a seamless user experience across different devices like phones, laptops, and tablets. As the screen size becomes smaller elements from your website will move around or shrink down to maintain the same visual appeal the desktop version has. This can include things like menus being compressed into a dropdown style for easier navigation, different visual elements being displayed, or a row of columns shrinking into a single one.

Free website audit

Easy navigation & Categories

Hamburger menus
High quality visuals and graphics
Simple categories
Zero broken or dead links (this also hurts your SEO)

Simple navigation is crucial for an effective automotive website. It enables users to find the products or services they need without an excessive amount of effort. If a new customer finds your website and can't immediately find a logical road map to what they're looking for they're may simply hit the back button and move on to the next search result.

By streamlining information delivery you create efficient customer interactions and are more likely to see engaged and satisfied customers. Our rule of thumb is that the information a customer is looking for should be no more than three actions away from your home page. For example, if a customer is looking for a page on ceramic coating they might need to open a menu (action one), then click on the ceramic coating link (action two). If it takes a customer more than three actions to reach the product or service they become more likely to start their search over again on Google.

A few things that help with customer navigation:

High quality images & Video

Using Stock Images - If you're a business that offers in person services you should also avoid the use of excessive stock images. We aren't saying don't use them at all, but customers want genuine images of the place they'll be leaving their vehicle.
Image Optimization - A high-quality visual is about more than just the image itself. Has it been optimized for search engines with proper tags and a description? Is it the proper size for the web? Massive image files can also slow your website down significantly, especially if the customer's internet connection isn't great. Search engines like Google also measure a page's speed as a metric, and poor results will hurt your rankings.
Video - This is definitely the most powerful type of media to connect with your customers. Effective video can take many forms like product presentations, background cinematics, tutorials, and more!

If your business is located in British Columbia we're proud to offer an in-house photo and video production service. If your business is located elsewhere we've got a network of professional automotive photographers and videographers who can provide you with stunning visuals of your business and products.

Video & Photo Production

Quality Advertising

A great website can work like magic organically; however, increasing your organic ranking in search engines can take time, especially if you're a new business. When you combine a well optimized website with high-quality ads (Facebook, Instagram, Google Shopping, and YouTube are most effective) you're able to reach your target market immediately with the message you want delivered.

Solutions that Drive Results

We're proud to offer a full suite of advertising management services to our automotive industry clients. From detail studios to dealerships we offer fully managed solutions that develop your brand, drive sales, and engage with your audience. If you're looking to make an impact in your market, whether it's online or local, you've found the right team. Automotive is our bread and butter. We're an agency of auto enthusiast creatives who bring new and creative ways to grow your business to the table.

We manage advertising campaigns on:

Start advertising

We get asked these a lot

Some of the most common questions we get asked about our website design and E-Commerce services.

How much does all of this cost?

The blunt answer - it depends. We've done our best to give you starting prices above; however, automotive service and E-Commerce businesses are all different, sometimes in pretty drastic ways. The good news - finding out is free. You'll have a discovery call with our team to determine which solution and tools work best for your business.

Are there any ongoing fees?

In most cases, yes. These fees are based on several factors and don't always come from us. For example, Shopify Integrations that charge a fee each month are billed directly to you without any markup from us. We charge monthly for ongoing service, support, and hosting.

What makes you different than a regular web design/marketing agency?

Automotive is our bread and butter - it's all we do. We have in depth experience optimizing and marketing automotive products and services allowing us to offer industry leading solutions at significantly lower price points than regular agencies.

We already have a website and brand - but its old. Can you still help?

Yup! Refreshing and making older businesses competitive again is our specialty. If you've acquired an older business and want to modernize it this is also a perfect match for our services.

We just started our business. Are we too small for you?

Nope! Our solutions are tailored to your business. As long as you've got a drive to be competitive in your space we want to work with you. In many cases, we make interest-free payment plans are available for new businesses to make sure you're able to hit the ground running as early as possible.

What post-purchase support will we get?

The service doesn't end after your website build. Most of our clients are on a mix of our services (for example, website, ads, and social management); however, if you only want a website service and support plans are available monthly.

Can you train our staff on-site?

Yes. We can provide on-site or virtual training within North America for any new E-Commerce websites. This is particularly important, as your staff will handle the day-to-day operations like maintaining stock, chat inquiries, and shipping.

Where do we get our media?

It depends. We offer a full suite of production options within British Columbia. If you're located outside of BC then we have a network of preferred automotive media professionals we work with to provide you with quality and genuine media for your business.

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